How I started
The Steep Learning Curve of Starting a Business
So, maybe you’re wondering why should I go with your hair instead of my normal supplier of human hair extensions?
Well let me talk about our products and some Wig Tips.
The Steep Learning Curve of Starting a Business
the steep learning curve
0f starting a online business
I would like to share with you how I started up my online hair business. This is a brief overview of how I went about starting an online company that sells wigs and hair bundles for black women.
As my partner is black, I had some experience with wigs for black women. I would order her wigs on a regular basis, and we’d test the hair’s quality and take note of how long each new hairstyle would stay in place.
This assisted me because it forced me to think: where does the hair really come from? what do the different types of grades actually mean? Who regulates the industry? Why is there such a big gap in price when they seem like the same product?
I started doing my research as I really wanted to know the answers to those questions. I wasn’t able to establish where it comes from for definite, but I found out about all these different grades of hair and how they would be priced differently. I kept my research going and eventually found out that it’s a lot about how the hair is sourced and then put into bundles or wigs. The best hair is always cut from ‘one’ donor and all the cuticles are aligned (pointing in the same direction), which means no tangling or knots.
The worst hair is actually gathered from plug holes and combs, then put into large acid baths to strip away the cuticles.
However, as the industry isn’t regulated I discovered that suppliers claim their hair was of a particular grade or from a certain country, but with no documentation or governance to back this up there was no guarantee.
After trying numerous suppliers, I soon found this to be the case, so I would need to implement my own quality control. I had to create my own test which consisted of either burning the strands of hair to see if they were human hair or synthetic and then I bought a microscope to see if all the cuticles were aligned.
Of the 6 suppliers I tested, only one was selling as advertised.
Once I found a supplier I could trust I decided I needed to pressure test my business plan with a business consultant. I chose a local company called YOUR GUARDIAN.
This turned out to be one of the best decisions I ever made, they made me repeatedly go over the vision I had and why I wanted to start a company. They showed me how to do market research and truly understand the ideal customer journey, all through the lens of both the business and the target customer, having gone through the marketing focus piece for each avatar.
After the first meeting everything I thought was the reason ‘why’ I wanted to start a company and what I expected from it was quickly questioned, my original vision was flawed. Sometimes you convince yourself of these big moral reasons why you want to do things, when really just wanting to start a new chapter or improve your work / life balance is just a good enough reason.
After a few meetings, I realized why I was starting the firm, how long it would take, the financials, and what work would be required to satisfy my goals.
Now to put everything into practice
I created a Facebook page and set up a website. I bought some stock, thinking, “OK, let’s watch the sales come in!” But there was much more involved.
Setting up a Facebook page for business is much more than you may think. You need to learn the new platform – including the business suite, ads campaigns, publishing tools, and how to sync your Instagram and website.
You think, “oh, that’s easy”, I can tell you it’s not, and it takes many trials and errors along the way. You even need so many ‘likes’ for your ‘shop’ account to fit their professional content test before being accepted
Then there’s actually writing an advert which sounds interesting enough to make people want to click to read further. Matching the video or photo to the description of the add you just written and learning all about hashtags. It’s not easy at first.
Having a website up and running is something I thought I’d just do and then I wouldn’t have to worry about it. Wrong again, having an e-commerce website is a full-time job; you must update your plugins, but this can have consequences like removing your ‘pay now’ button automatically without you knowing.
Then most people scan the internet on there mobiles but when you’re making your website you do it on your desktop and what you see on there isn’t the same as on the mobile.
Then there’s blogging, “why blog you might ask?” – well blogging is one of the most popular ways to attract customers to your website and engage with them.
So, finally I’m now all up and running. Facebook running well, website running well and stock to sale but no customers just yet.
I’m trying hard on social media to grow an audience, promote my products and receiving ‘likes’ and ‘shares’, however, lots of pats on the back but still no sales.
Two months have now passed and I’ve sold nothing, I’m feeling all my hard work has been for nothing.
Then, out of the blue, I get a call from YOUR GUARDIAN. We had an hour long chat regarding things I could do and where I should be focusing my efforts, along with a gentle reminder that Rome wasn’t built in a day but they were laying bricks every day!
Moral was high again and I had a clear direction of what to do next. the very next day the phone rang not once but twice from customers requiring our services. The emails were starting to come in to, okay a couple of them were looking for products or services we don’t provide but I made sure I gave them exceptional customer service and pointed them in the right direction.
My conclusion is that when you start any business you really have to want it, as in most cases businesses are slow to get off the ground and require all your efforts and time.
Fingers crossed for more enquiries and sales!
Wig Tips & Frequently Asked Questions (FAQs)
Fiber Hair Care
Our wigs are designed to stay put on their own, but for extra security, you can tighten the adjustor straps at the nape. If you’ve got hair underneath, using a grip can help anchor the wig, or if you have total hair loss, double-sided tape will do the trick!
It’s a rare situation, but for extra assurance on windy days, consider wearing a hood, hat, or scarf on top.
A wig cap is totally optional. You can use it to wrap up any existing hair or as a barrier between your natural hair and the wig.
No worries! We’ve got two essential rules for you: position the wig line at the front, about four fingers width from your brow bone, and make sure the ear tabs on each side sit in front of your ears to keep the wig straight. If you need some hands-on guidance, our experienced stylists in our salons are here to help.
Not at all! Wearing a wig won’t prevent your hair from growing back. However, if you’re using glues, it’s best to seek advice from your stylist
We generally wouldn’t recommend it, but if you choose to do so, we suggest using an old wig/hairpiece for swimming. If that’s not possible, make sure to wash the wig immediately after to rinse out any chlorine, etc.
We do not recommend sleeping in your wig, as it can reduce its lifespan. However, we understand that sometimes it’s unavoidable. If you do, try sleeping on a silk pillow to minimise any potential damage.
You sure can! Just keep the hair up loose to avoid showing any joins or edges. And when removing any hair accessory, be gentle!
Our fibre hair wigs/hairpieces come pre-styled, but they can be personalised through thinning and trimming to suit you. However, the overall style cannot be completely changed.
- The lifespan depends on the style and length. Short fibre wigs/hairpieces typically last 4-6 months, mid-length or bob styles 3-4 months, and long styles 2-3 months. These estimates are based on regular wear and proper care.
- No, fibre hair cannot be coloured. While it may naturally dull with age, it does not fade.
- Friction Frizz is common with medium to long wigs/hairpieces, caused by rubbing against clothing like shirt collars. While it’s unavoidable, you can trim the hair to minimise it. In some cases, purchasing a new piece may be recommended for a fresh look.
we offer a wide range of cap sizes to ensure a perfect fit for our clients. While the average size is 54CM, we understand that everyone’s needs are different. That’s why some of our wigs are available in petite and large sizes, measuring 51CM and 57CM respectively.
For those looking for the ultimate tailored fit, our human hair custom-made wigs can be crafted in any size to precisely match your head measurements. Our goal is to provide you with the most comfortable and natural-looking wig, and our varied cap sizes play a significant role in achieving that goal. Our team of experts is always here to assist you in finding the ideal size and style that suits you best.
- Machine Wefted wigs/hairpieces are made by machines, featuring Permatease to conceal the machine-made cap
- Monofilament wigs/hairpieces have hand-knotted hair on a skin-like material, offering a natural appearance but at a slightly higher cost. You can find Monofilament options in Amore, Noriko, Sentoo Premium, and Stimulate collections.
For daily wear, we recommend washing your fibre hair wig/hairpiece every 7-10 days using our T-Range Fibre aftercare products, specially designed for fibre hair. Always follow the provided aftercare instructions.
No, we advise against using any heated appliances, as they can damage the fibre. Be cautious around heat sources like ovens and gas heaters too, as they can harm the hair.
Heat friendly Fiber Hair Care
Welcome to The Roche Hair Experience: FLEXI-FIBRE AFTERCARE ADVICE
**Handle with Care**: Never expose your synthetic piece to high heat or naked flame. Avoid ovens and overhead heaters, as it can burn the fibre. Also, never wash it in hot water.
**Gentle Brushing**: For Flexi-Fibre wigs/pieces, use a soft brush when brushing.
**Friction Frizz**: Over time, the fibre may wear out and frizz due to “Friction Frizz.” Our Trendco Moisture Protect helps reduce this and eases tangles. Apply sparingly between washes.
**Replace Regularly**: Flexi-Fibre needs more frequent replacement than human hair. Short wigs last around 4-6 months, mid-length (bob) wigs for 3-4 months, and long wigs for 2-3 months. Hairpieces last about 4-6 months. These time frames are approximate and based on everyday wear.
**No Tinting or Bleaching**: Flexi-Fibre cannot be tinted or bleached.
**Care for Scrunched/Permed Models**: Never brush scrunched or permed wigs; detangle using your fingers or a wide-tooth comb.
**Versatile Styling**: Flexi-Fibre wigs and pieces are hand-tied, allowing you to change the parting and hair direction.
**Sleeping Tips**: We don’t recommend sleeping in your wig/hairpiece as it can reduce its lifespan by at least half.
**Extra Stability**: Use Snap Lok Clips, Kirby Grips, or a wig cap for extra security if you have hair underneath the wig. For complete hair loss, most wigs/pieces can be secured with Mono Tape.
Experience the best with Flexi-Fibre wigs from The Roche Hair Experience!
Introducing The Roche Hair Experience: FLEXI-FIBRE WASHING INSTRUCTIONS
Careful Cleaning: For daily wear, we recommend washing your piece every 7-10 days.
- Before washing, detangle your piece and remove all knots gently.
- Prepare a bowl or sink with tepid water and a little Trendco Revitalising Wash. Immerse your wig or hairpiece and rinse. Repeat if desired.
- Apply Trendco Detangling Cream with your hands, allowing it to soak for a few minutes. Rinse thoroughly.
- Afterward, wrap your wig or hairpiece in a towel to remove excess water.
- With utmost care, brush your piece and place it on a polyhead or wig stand.
- While still damp, lightly spray on Trendco Moisture Protect. Leave it to dry naturally overnight.
- In the morning, or once dry, gently shake or brush your wig into your desired style.
Experience the ultimate care for your Flexi-Fibre wigs with The Roche Hair Experience! Our simple washing routine keeps your wig looking fabulous, ensuring it shines with confidence.
Human Hair Care
- Absolutely! Our human hair wigs offer amazing versatility, allowing you to use heat tools like curling irons and straighteners to achieve your desired style. Just remember to use a heat protectant product and handle the tools with care to preserve the wig’s beauty. Our expert stylists are here to guide you on creating stunning looks with confidence!
- Look no further than The Roche Hair Experience! We take immense pride in offering a diverse range of high-quality human hair wigs that look incredibly natural. As a reputable vendor, we prioritise exceptional customer service and provide transparency in our return policy. Additionally, our customisation options ensure you get the perfect fit and style tailored just for you.
- Ensuring your human hair wig maintains its flawless appearance is simple with our expert guidance. Use our specialist wig products designed to nourish and protect the hair. Avoid excessive heat exposure and protect the wig from prolonged sunlight. Should you need it, our specialised cleaning and maintenance service is available to keep your wig in pristine condition.
- At The Roche Hair Experience, we offer both human hair and synthetic wigs. Our human hair wigs are made from real human hair, providing unparalleled natural beauty and feel. With the advantage of withstanding heat, you can effortlessly change your hairstyle. On the other hand, synthetic wigs are crafted from man-made fibers and maintain their style after each wash.
- Our dedicated stylists are eager to assist you in selecting the perfect human hair wig that complements your unique face shape and aligns perfectly with your lifestyle. Whether you need a customised cut or style, we’ve got you covered! Take advantage of our free consultation service to discover your ideal look at The Roche Hair Experience.